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International Day of Friendship, celebrated on the 30th of July, underscores the importance of friendships and support systems in our lives. These elements are not just vital outside of work but are crucial within the workplace too. A supportive and inclusive company culture can significantly enhance employee satisfaction, productivity, and overall well-being.

In this blog, we’ll be discussing the importance of building a company culture that benefits your company and team in a collaborative, inclusive and open way. 

Company culture can take many different forms, as it is based on the company’s own values rather than set principles or guidelines. Company culture is often described as a collection of unwritten norms, beliefs and attitudes that shape how things get done within the business. 

A positive company culture has profound effects on employee well-being. Research shows that employees in supportive environments are more satisfied and less likely to experience burnout. Furthermore, companies with strong cultures attract and retain top talent, as employees are more likely to stay with organisations where they feel valued and supported.

Being transparent with values and how they are endorsed by the company’s community can be an effective tool in building a brand that attracts talent and has been found to often influence new hire decisions.  

So how can you build a company culture that boosts your business and supports your employees?

What does your company value? Innovation? Diversity? Teamwork? What do you want to achieve and what do you want your brand to represent? Clearly defining your company’s mission, vision and values is a key step in establishing company culture.

Once established, consistent communication of these values is vital to your employees, new hires, and customers’ understanding of your culture. 

Team building activities and exercises can range considerably, depending on the company and are a great way to display company culture openly. In-office exercises, such as team lunches, coffee mornings or raffles and sweepstakes can be a great part of office life while other businesses may choose to encourage activities outside of the work setting, Social outings, such as team bowling, hiking or escapes, and even community volunteering projects are popular team building activities. 

Social committees have also become increasingly common in workplaces. These committees are responsible for organising social events, activities and initiatives that promote a sense of community and foster inclusivity. 

Understanding and promoting Equity, Diversity and Inclusion is essential for a truly supportive company culture. EDI involves creating an environment where all employees have equal opportunities, diverse perspectives are valued, and everyone feels included.

A diverse and inclusive culture drives innovation and business success, and companies that prioritise EDI often find themselves more adaptable and resilient.

Learn more about the benefits of a diverse workforce here. 

Employee recognition and appreciation has evolved significantly over the years, transitioning from the occasional gesture or bonus to daily acknowledgements, peer to peer appreciation, and annual events that celebrate both individual achievements and team successes. 

Fostering this type of culture of appreciation helps motivate employees, strengthens team bonds, and increases employee retention, in turn contributing to a positive and productive work environment. 

Respecting employees' work-life balance has a significant impact on overall happiness and productivity. Considering flexible working hours where possible and establishing a clear policy that encourages employees to disconnect outside of working hours are just some of the ways in which company culture can show employees that their health, both physical and mental, are a priority. 

A supportive and inclusive company culture is not just beneficial—it’s essential. It enhances employee satisfaction, boosts productivity, and fosters a thriving workplace. On this International Day of Friendship, take a moment to reflect on your company’s culture and consider steps to make it more supportive and inclusive. The long-term benefits are well worth the effort.